Hiring an expect to help market your product or service on Facebook is a great idea, but what if you are not ready or don't have the budget for it. There are a lot of things you can do on your own to help increase your visibility
Diana Bagas of Launch Web Marketing gave us some great advise during a recent Workspace Podcast. The whole, it seems, is on Facebook. You may as well take advantage of getting some attention from all those eyeballs.
Here are a few of the key points she covered during the podcast:
How can Launch help?
We offer three freebie tips to help you post fresh content on your Facebook page.
- Post customer testimonials. They’re one of the best digital ads you can make! Highlight testimonials (ask for them if you don’t have recent ones) and start getting your customers to make more customers for you. More reviews on Google, Facebook or Angie’s List can help protect your reputation in case you get one bad review.
- Link back to your website often. A lot of times, businesses miss the opportunity to send traffic back to their website. Once a visitor is on your website, you can continue to educate and market to them in order to convert them from visitor, to customer. Blogs are a great way to drive traffic from Facebook back to your website - you can educate the consumer on a specific topic and win over their trust! If you only post links to HGTV or another third party site, you’re not getting web traffic! Facebook ads right now can send a reader to your blog or your website for as low as $.30/click.
- Employee highlights. Post an employee picture and a blurb about how long they’ve worked with the company, their favorite part of their job, or a time when they helped a customer in a big way. This shows your employee that you value them and listen to them. It also weaves a story and humanizes your brand for prospective customers.
Launch focuses on Facebook page management, Facebook ads, and online review generation. These three methods of audience outreach are the most cost-effective ways for businesses to get seen by their target audience.
There are a lot of companies in the marketing landscape that offer multiple digital and non-digital advertising services, and it’s hard to find a company that specializes and executes social media well.
For example, when Launch takes over from an owner or another marketing company, they often grow engagement, impressions or clicks by over 100%. Other agencies charge about $1,000/month per social channel (without the cost of paid ads - which are the backbone to any successful business page). Since Launch specializes in Facebook, we can offer a premium service at half the cost of competitors. When you partner with a specialist, you get better value and performance.
Facebook ads are the backbone of a social media strategy because they offer a low cost per click and low cost per impression, plus you have a large level of control on the targeting.
The best strategy for a business owner is to compile a team of experts. It’s oftentimes less expensive to build your own team of experts than to contract with one large marketing firm. You also get better results.
Ask for help!